Vodafone Portugal launches Mobile Access

Vodafone Portugal has decided to launch Mobile Access as a new support channel, thereby enabling all its subscribers to access mobile device support content on a mobile phone.

The support channel will be launched in December, which due to the holiday season is one of the busiest month of the year when it comes to device support inquiries. The mobile operator intends to promote the support content through pull and push SMS campaigns and in-box advertising among others. The addition of Mobile Access as a support channel will further strengthen Vodafone Portugal's device support strategy to deliver customer support anytime, anywhere.